Content Marketing Services

Shine Content serves Enterprise marketers who want visibility for their brand, by providing content marketing services that make teams more effective and assets more valuable.

We help marketing teams succeed by building easy-to-follow, personalized content strategies, finding innovative solutions to Enterprise content quandaries, teaching teams competitive skillsets, and analyzing content’s contribution to key business results.

Shine Content exists to empower marketing teams. With deep expertise in content development, story ideation, and search engine optimization, we have a specific process to help every B2B marketer find something appealing to say.

Strategy

Craft content that performs. We’ll build a strategic content marketing plan that connects your content to audiences in a meaningful way, designed for business growth.

Ideation

Never run out of brilliant content concepts. We’ll create a detailed list of thousands of in-demand topics organized by core content themes and prioritized by your brand goals and SEO ability.

Optimization

Get Page One results. SEO is the heart of our strategy. We can help you create content that ranks while keeping SEO best-practices and an excellent user experience front-of-mind. We’ll even develop SEO workshops for your writers.

Audits & Mapping

Reduce content waste. We’ll map your content to the Customer Journey, identify content gaps, and hone in on the best opportunities for repurposing existing content assets.

Audience Research

Create content audiences care about. With cross-organizational input, we’ll identify, understand, and prioritize audience segments. Content will be distributed to their prime “watering holes.”

Management

Move faster, be more effective. We’ll locate barriers to content excellence and provide realistic recommendations for your team. Content producers receive editorial feedback, style guides, and SEO templates.

Video Marketing

Demystify video. With in-depth online video knowledge, we can optimize your video assets for more awareness, engagement, and ROI. Let’s make video a cornerstone of your content strategy.

Creative Innovation

Do it differently, with confidence. Come to us with an idea, and we’ll tear it apart, break it down, and build it back up better. We’re part of the team – ready to find creative compromises with a results-oriented approach.

Analytics Reporting

Gain true content vision. In monthly analytics meetings, we will collect and interpret campaign results to provide guidance and clarity. Every month, we’ll keep you moving towards your goals.

About Shine Content

Many businesses misunderstand what it means to be effective in content marketing.

Content marketing isn’t merely text on a page. Nor is a content strategy simply audience personas and a content calendar.

Content marketing requires a solutions-oriented mindset employing empathy, practicality, and ingenuity to build lasting customer relationships.

Content strategy requires a commitment to a mission – a mission to find the unique qualities of a business, joining those to particular customer conditions with the intent of generating an impact for the brand, the audience, and the space.

Successful marketing teams recognize when they’re caught up in a content creation frenzy. They know they’re neglecting the vital steps of reporting, review, reiteration. So they slow down. They reassess. They ask for help – and then they start establishing a framework for metric-driven success.

Every company can create exceptional branded content. It’s our mission to demystify this process.

Shine Content Strategy uses a mix of SEO and multimedia expertise, journalistic chops, and a strategic focus on customer needs to assess current content, draft thorough recommendations, analyze results, and report content marketing’s impact on the business.

Why Work with Us?

Experienced

Expertise isn’t just about the number of years you’ve put in, it’s about a proven track record of success. Our content standards are high, we push for excellence, and we’re rewarded with respect and praise (+ lots of traffic) for our strategic business assets.

Creative

Finding interesting ways to solve problems is our specialty. Insightful and imaginative, we can quickly “try-on” a new point-of-view. When you look at things differently and question the norm, brilliant ideas break-through. The question is: will you be courageous and try something new?

Future-Focused

What’s next?? We’re not just up-to-date with the latest marketing trends; we’re continually anticipating and finding ways to improve upon them. As a result, our clients and their content marketing are future-proof.

Strategic

We don’t believe in wasted efforts, resources or time. Inundated with content, you can’t win over business audiences unless you are focused, resourceful, and innovative. We’ll dig through the data, analyze results, and keep looking for new problems to solve. You can sit back with peace-of-mind knowing we’re never truly satisfied.

Shannon K. Murphy

Content Strategy Consultant

Leadership

Shannon has brought a love of clear, concise, communication to content marketing for more than 10 years. A self-taught SEO savant and social media expert, employers like Dow Jones Media, HubSpot, 3Play Media, Cheapflights (KAYAK), and Brightcove have depended on Shannon to produce top quality content that gets noticed! B2B SaaS and technology clients include: HapYak, UserVoice, Vidcaster, Contently, Squarespace, Advertising.com, and Marketing-Samurai. Shannon is a member of the professional organization Boston Content, a graduate of Boston’s ImprovAsylum, a student of Skyword’s story craft curriculum with screenwriter Robert McKee, and holds a Journalism degree from Temple University’s Klein College of Media and Communication.

Clients

Resources

Contact Us

Have a question about working with a content marketing strategist?
shannon@shinecontentstrategy.com

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