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Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers

Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers

by SHANNON K. MURPHY | Aug 29, 2019 | Content Marketing Resources

Often, marketers focus on growing sales…and fail to consider the needs of customers after closing them. Sure, there is a customer success team who is dedicated to serving and delighting customers, but rarely does this team interact with the marketing department....
Improving Lead Generation and Opt-Ins with Video Marketing

Improving Lead Generation and Opt-Ins with Video Marketing

by SHANNON K. MURPHY | Aug 27, 2019 | Content Marketing Resources

Brands and customers alike enjoy video marketing – 87% of marketing professionals use video as a marketing tool, after all. But often times, companies are not making the most of their video efforts.  Unsure how to get your leads click into your videos and buy from...

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