by SHANNON K. MURPHY | Dec 8, 2019 | Content Marketing Resources
Video marketing is one of the best ways to reach and convert customers. Currently, 85% of viewers say they are more likely to make a purchase after watching a product video. Google loves information in all it’s many forms and that’s why delivering multimedia content...
by SHANNON K. MURPHY | Nov 12, 2019 | Content Marketing Resources
We don’t need to tell you the competition between companies is fierce – you know that. But in the digital realm, you’re fighting for visibility, not just for customer dollars. So if you don’t optimize your blog posts for SEO, another business will, and...
by SHANNON K. MURPHY | Oct 17, 2019 | Content Marketing Resources
Chances are your last video initiative strained team resources. Whether it was cash, time management, or a lengthy production schedule with numerous rounds of edits; you’re now ready to see a return on your investment. But for some reason, your videos are still stuck...
by SHANNON K. MURPHY | Sep 25, 2019 | Content Marketing Resources
There is a misconception that SEO and content marketing are incompatible. Some marketers believe that an optimized article is simply stuffed with keywords and devoid of any true usefulness, or furthermore, compelling story, for the reader. But the truth is SEO and...
by SHANNON K. MURPHY | Sep 1, 2019 | Content Marketing Resources
Brand advocates are the highest form of loyal customers. They are engaged with your brand – and choose to buy from your business even when competition is knocking at their door. They think your company offers the highest quality products or services and no other...
by SHANNON K. MURPHY | Aug 29, 2019 | Content Marketing Resources
Often, marketers focus on growing sales…and fail to consider the needs of customers after closing them. Sure, there is a customer success team who is dedicated to serving and delighting customers, but rarely does this team interact with the marketing department....
