by SHANNON K. MURPHY | Aug 27, 2019 | Content Marketing Resources
Brands and customers alike enjoy video marketing – 87% of marketing professionals use video as a marketing tool, after all. But often times, companies are not making the most of their video efforts. Unsure how to get your leads click into your videos and buy from...
by SHANNON K. MURPHY | Jul 16, 2019 | Content Marketing Resources
Digital marketers have been trying to define engagement for over a decade. Urban myth or impossible feat? Neither. It’s possible for your B2B company to achieve engagement if it’s equipped with a thorough content marketing strategy that includes high-quality...
by SHANNON K. MURPHY | Jul 6, 2019 | Content Marketing Resources
B2B companies want to use video marketing to make an impression quickly. These brands hope to be introduced in a way that builds their thought leadership or credibility. Often, they’ll frontload too many messages, pushing business authority while launching a new...
by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources
There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive...
by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources
Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation...
by SHANNON K. MURPHY | Nov 19, 2018 | Content Marketing Resources
Video has quickly become the number one way to connect with buyers, viewers, and followers. For B2B sellers, a strategic video marketing approach tailored to a target audience can provide one of the highest ROIs for their brand. And an interactive video strategy can...
