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The Weight of Your Words: How to Get Paid What You’re Worth in Content Marketing

The Weight of Your Words: How to Get Paid What You’re Worth in Content Marketing

by SHANNON K. MURPHY | Nov 22, 2017 | Content Marketing Resources

Editor’s Note: This post on salary negotiation originally appeared on the BostonContent blog on November 27th, 2017. That being said, shoring up your negotiation skills never goes out of style Enjoy!  P.S. If you know a writer – pay them what they’re...
GO LIVE! Ace Streaming Video Like No One’s Watching ;)

GO LIVE! Ace Streaming Video Like No One’s Watching ;)

by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources

The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
Quick Start Guide: The 5 Types of Video that Will Lift Your Business

Quick Start Guide: The 5 Types of Video that Will Lift Your Business

by SHANNON K. MURPHY | Dec 22, 2016 | Content Marketing Resources

Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...
Video Analytics: Everything You Need to Know

Video Analytics: Everything You Need to Know

by SHANNON K. MURPHY | Nov 3, 2016 | Content Marketing Resources

Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. But when it comes to video, many of us are still exploring what it means to create and start a video...
Video Accessibility (#A11Y), SEO, and an Enhanced User Experience

Video Accessibility (#A11Y), SEO, and an Enhanced User Experience

by SHANNON K. MURPHY | Sep 13, 2013 | Content Marketing Resources

Video is an integral part of business, education, recreation, interaction and more. Marketers must create online video marketing strategies that are thoughtful and deliberate, yet effective. With me so far? Of course you are! Where I may lose you? Accessible video. We...
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