by SHANNON K. MURPHY | Nov 22, 2017 | Content Marketing Resources
Editor’s Note: This post on salary negotiation originally appeared on the BostonContent blog on November 27th, 2017. That being said, shoring up your negotiation skills never goes out of style Enjoy! P.S. If you know a writer – pay them what they’re...
by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources
The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
by SHANNON K. MURPHY | Dec 22, 2016 | Content Marketing Resources
Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...
by SHANNON K. MURPHY | Nov 3, 2016 | Content Marketing Resources
Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. But when it comes to video, many of us are still exploring what it means to create and start a video...
by SHANNON K. MURPHY | Sep 13, 2013 | Content Marketing Resources
Video is an integral part of business, education, recreation, interaction and more. Marketers must create online video marketing strategies that are thoughtful and deliberate, yet effective. With me so far? Of course you are! Where I may lose you? Accessible video. We...
