Content Strategy Resources
Build a Killer B2B Video Marketing Strategy: Content Ideas & Best Practices
Video marketing is one of the best ways to reach and convert customers. Currently, 85% of viewers say they are more likely to make a purchase after watching a product video. Google loves information in all it’s many forms and that’s why delivering multimedia content...
4 Ways to Boost Your Blog’s Ranking with an SEO Content Strategy
We don’t need to tell you the competition between companies is fierce - you know that. But in the digital realm, you’re fighting for visibility, not just for customer dollars. So if you don’t optimize your blog posts for SEO, another business will, and subsequently,...
Video SEO: Mature Marketing Strategies for B2B Content Marketers
Chances are your last video initiative strained team resources. Whether it was cash, time management, or a lengthy production schedule with numerous rounds of edits; you’re now ready to see a return on your investment. But for some reason, your videos are still stuck...
SEO & Content Marketing: 3 Steps for Building a Strategy Search Engines Love
There is a misconception that SEO and content marketing are incompatible. Some marketers believe that an optimized article is simply stuffed with keywords and devoid of any true usefulness, or furthermore, compelling story, for the reader. But the truth is SEO and...
Create Lasting Relationships: How to Use Video for a B2B Customer Advocacy Campaign
Brand advocates are the highest form of loyal customers. They are engaged with your brand – and choose to buy from your business even when competition is knocking at their door. They think your company offers the highest quality products or services and no other...
Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers
Often, marketers focus on growing sales...and fail to consider the needs of customers after closing them. Sure, there is a customer success team who is dedicated to serving and delighting customers, but rarely does this team interact with the marketing department....
Improving Lead Generation and Opt-Ins with Video Marketing
Brands and customers alike enjoy video marketing – 87% of marketing professionals use video as a marketing tool, after all. But often times, companies are not making the most of their video efforts. Unsure how to get your leads click into your videos and buy from...
Content Marketing Strategy: How to Create Engaging B2B Videos
Digital marketers have been trying to define engagement for over a decade. Urban myth or impossible feat? Neither. It's possible for your B2B company to achieve engagement if it’s equipped with a thorough content marketing strategy that includes high-quality video...
How to Use Video Marketing to Drive Brand Awareness for Your B2B Business
B2B companies want to use video marketing to make an impression quickly. These brands hope to be introduced in a way that builds their thought leadership or credibility. Often, they’ll frontload too many messages, pushing business authority while launching a new...
A Practical Guide to Personalized Video Strategy (+5 Interactive Videos to Try)
There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive...
How to Bring Your Business’ Live Events to the Next Level with Interactive Video Streaming
Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation...
How to Create an Interactive Video Strategy for Your B2B
Video has quickly become the number one way to connect with buyers, viewers, and followers. For B2B sellers, a strategic video marketing approach tailored to a target audience can provide one of the highest ROIs for their brand. And an interactive video strategy can...
The Weight of Your Words: How to Get Paid What You’re Worth in Content Marketing
Editor's Note: This post on salary negotiation originally appeared on the BostonContent blog on November 27th, 2017. That being said, shoring up your negotiation skills never goes out of style Enjoy! P.S. If you know a writer - pay them what they're worth. Remember...
GO LIVE! Ace Streaming Video Like No One’s Watching 😉
The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
Quick Start Guide: The 5 Types of Video that Will Lift Your Business
Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...