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Build a Killer B2B Video Marketing Strategy: Content Ideas & Best Practices

Build a Killer B2B Video Marketing Strategy: Content Ideas & Best Practices

by SHANNON K. MURPHY | Dec 8, 2019 | Content Marketing Resources

Video marketing is one of the best ways to reach and convert customers. Currently, 85% of viewers say they are more likely to make a purchase after watching a product video.  Google loves information in all it’s many forms and that’s why delivering multimedia content...
Video SEO: Mature Marketing Strategies for B2B Content Marketers

Video SEO: Mature Marketing Strategies for B2B Content Marketers

by SHANNON K. MURPHY | Oct 17, 2019 | Content Marketing Resources

Chances are your last video initiative strained team resources. Whether it was cash, time management, or a lengthy production schedule with numerous rounds of edits; you’re now ready to see a return on your investment. But for some reason, your videos are still stuck...
Create Lasting Relationships: How to Use Video for a B2B Customer Advocacy Campaign

Create Lasting Relationships: How to Use Video for a B2B Customer Advocacy Campaign

by SHANNON K. MURPHY | Sep 1, 2019 | Content Marketing Resources

Brand advocates are the highest form of loyal customers. They are engaged with your brand – and choose to buy from your business even when competition is knocking at their door.  They think your company offers the highest quality products or services and no other...
Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers

Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers

by SHANNON K. MURPHY | Aug 29, 2019 | Content Marketing Resources

Often, marketers focus on growing sales…and fail to consider the needs of customers after closing them. Sure, there is a customer success team who is dedicated to serving and delighting customers, but rarely does this team interact with the marketing department....
Improving Lead Generation and Opt-Ins with Video Marketing

Improving Lead Generation and Opt-Ins with Video Marketing

by SHANNON K. MURPHY | Aug 27, 2019 | Content Marketing Resources

Brands and customers alike enjoy video marketing – 87% of marketing professionals use video as a marketing tool, after all. But often times, companies are not making the most of their video efforts.  Unsure how to get your leads click into your videos and buy from...
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