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Content Marketing Strategy: How to Create Engaging B2B Videos

Content Marketing Strategy: How to Create Engaging B2B Videos

by SHANNON K. MURPHY | Jul 16, 2019 | Content Marketing Resources

Digital marketers have been trying to define engagement for over a decade.  Urban myth or impossible feat? Neither. It’s possible for your B2B company to achieve engagement if it’s equipped with a thorough content marketing strategy that includes high-quality...
How to Use Video Marketing to Drive Brand Awareness for Your B2B Business

How to Use Video Marketing to Drive Brand Awareness for Your B2B Business

by SHANNON K. MURPHY | Jul 6, 2019 | Content Marketing Resources

B2B companies want to use video marketing to make an impression quickly.  These brands hope to be introduced in a way that builds their thought leadership or credibility.  Often, they’ll frontload too many messages, pushing business authority while launching a new...
GO LIVE! Ace Streaming Video Like No One’s Watching ;)

GO LIVE! Ace Streaming Video Like No One’s Watching ;)

by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources

The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
Quick Start Guide: The 5 Types of Video that Will Lift Your Business

Quick Start Guide: The 5 Types of Video that Will Lift Your Business

by SHANNON K. MURPHY | Dec 22, 2016 | Content Marketing Resources

Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...
Video Analytics: Everything You Need to Know

Video Analytics: Everything You Need to Know

by SHANNON K. MURPHY | Nov 3, 2016 | Content Marketing Resources

Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. But when it comes to video, many of us are still exploring what it means to create and start a video...
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