by SHANNON K. MURPHY | Jul 16, 2019 | Content Marketing Resources
Digital marketers have been trying to define engagement for over a decade. Urban myth or impossible feat? Neither. It’s possible for your B2B company to achieve engagement if it’s equipped with a thorough content marketing strategy that includes high-quality...
by SHANNON K. MURPHY | Jul 6, 2019 | Content Marketing Resources
B2B companies want to use video marketing to make an impression quickly. These brands hope to be introduced in a way that builds their thought leadership or credibility. Often, they’ll frontload too many messages, pushing business authority while launching a new...
by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources
The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
by SHANNON K. MURPHY | Dec 22, 2016 | Content Marketing Resources
Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...
by SHANNON K. MURPHY | Nov 3, 2016 | Content Marketing Resources
Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. But when it comes to video, many of us are still exploring what it means to create and start a video...
