by SHANNON K. MURPHY | Oct 17, 2019 | Content Marketing Resources
Chances are your last video initiative strained team resources. Whether it was cash, time management, or a lengthy production schedule with numerous rounds of edits; you’re now ready to see a return on your investment. But for some reason, your videos are still stuck...
by SHANNON K. MURPHY | Sep 25, 2019 | Content Marketing Resources
There is a misconception that SEO and content marketing are incompatible. Some marketers believe that an optimized article is simply stuffed with keywords and devoid of any true usefulness, or furthermore, compelling story, for the reader. But the truth is SEO and...
by SHANNON K. MURPHY | Dec 22, 2016 | Content Marketing Resources
Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...
by SHANNON K. MURPHY | Nov 3, 2016 | Content Marketing Resources
Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. But when it comes to video, many of us are still exploring what it means to create and start a video...
