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A Practical Guide to Personalized Video Strategy (+5 Interactive Videos to Try)

A Practical Guide to Personalized Video Strategy (+5 Interactive Videos to Try)

by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources

There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive...
How to Bring Your Business’ Live Events to the Next Level with Interactive Video Streaming

How to Bring Your Business’ Live Events to the Next Level with Interactive Video Streaming

by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources

Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation...
How to Create an Interactive Video Strategy for Your B2B

How to Create an Interactive Video Strategy for Your B2B

by SHANNON K. MURPHY | Nov 19, 2018 | Content Marketing Resources

Video has quickly become the number one way to connect with buyers, viewers, and followers. For B2B sellers, a strategic video marketing approach tailored to a target audience can provide one of the highest ROIs for their brand. And an interactive video strategy can...
GO LIVE! Ace Streaming Video Like No One’s Watching ;)

GO LIVE! Ace Streaming Video Like No One’s Watching ;)

by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources

The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...

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