by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources
There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive...
by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources
Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation...
by SHANNON K. MURPHY | Nov 19, 2018 | Content Marketing Resources
Video has quickly become the number one way to connect with buyers, viewers, and followers. For B2B sellers, a strategic video marketing approach tailored to a target audience can provide one of the highest ROIs for their brand. And an interactive video strategy can...
by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources
The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
