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Build a Killer B2B Video Marketing Strategy: Content Ideas & Best Practices

Build a Killer B2B Video Marketing Strategy: Content Ideas & Best Practices

by SHANNON K. MURPHY | Dec 8, 2019 | Content Marketing Resources

Video marketing is one of the best ways to reach and convert customers. Currently, 85% of viewers say they are more likely to make a purchase after watching a product video.  Google loves information in all it’s many forms and that’s why delivering multimedia content...
4 Ways to Boost Your Blog’s Ranking with an SEO Content Strategy 

4 Ways to Boost Your Blog’s Ranking with an SEO Content Strategy 

by SHANNON K. MURPHY | Nov 12, 2019 | Content Marketing Resources

We don’t need to tell you the competition between companies is fierce – you know that. But in the digital realm, you’re fighting for visibility, not just for customer dollars. So if you don’t optimize your blog posts for SEO, another business will, and...
Video SEO: Mature Marketing Strategies for B2B Content Marketers

Video SEO: Mature Marketing Strategies for B2B Content Marketers

by SHANNON K. MURPHY | Oct 17, 2019 | Content Marketing Resources

Chances are your last video initiative strained team resources. Whether it was cash, time management, or a lengthy production schedule with numerous rounds of edits; you’re now ready to see a return on your investment. But for some reason, your videos are still stuck...
Create Lasting Relationships: How to Use Video for a B2B Customer Advocacy Campaign

Create Lasting Relationships: How to Use Video for a B2B Customer Advocacy Campaign

by SHANNON K. MURPHY | Sep 1, 2019 | Content Marketing Resources

Brand advocates are the highest form of loyal customers. They are engaged with your brand – and choose to buy from your business even when competition is knocking at their door.  They think your company offers the highest quality products or services and no other...
Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers

Strengthen Your Content Strategy: How to Use Video to Retain B2B Customers

by SHANNON K. MURPHY | Aug 29, 2019 | Content Marketing Resources

Often, marketers focus on growing sales…and fail to consider the needs of customers after closing them. Sure, there is a customer success team who is dedicated to serving and delighting customers, but rarely does this team interact with the marketing department....
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  • 4 Ways to Boost Your Blog’s Ranking with an SEO Content Strategy 
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  • SEO & Content Marketing: 3 Steps for Building a Strategy Search Engines Love
  • Create Lasting Relationships: How to Use Video for a B2B Customer Advocacy Campaign

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