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Improving Lead Generation and Opt-Ins with Video Marketing

Improving Lead Generation and Opt-Ins with Video Marketing

by SHANNON K. MURPHY | Aug 27, 2019 | Content Marketing Resources

Brands and customers alike enjoy video marketing – 87% of marketing professionals use video as a marketing tool, after all. But often times, companies are not making the most of their video efforts.  Unsure how to get your leads click into your videos and buy from...
Content Marketing Strategy: How to Create Engaging B2B Videos

Content Marketing Strategy: How to Create Engaging B2B Videos

by SHANNON K. MURPHY | Jul 16, 2019 | Content Marketing Resources

Digital marketers have been trying to define engagement for over a decade.  Urban myth or impossible feat? Neither. It’s possible for your B2B company to achieve engagement if it’s equipped with a thorough content marketing strategy that includes high-quality...
How to Use Video Marketing to Drive Brand Awareness for Your B2B Business

How to Use Video Marketing to Drive Brand Awareness for Your B2B Business

by SHANNON K. MURPHY | Jul 6, 2019 | Content Marketing Resources

B2B companies want to use video marketing to make an impression quickly.  These brands hope to be introduced in a way that builds their thought leadership or credibility.  Often, they’ll frontload too many messages, pushing business authority while launching a new...
A Practical Guide to Personalized Video Strategy (+5 Interactive Videos to Try)

A Practical Guide to Personalized Video Strategy (+5 Interactive Videos to Try)

by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources

There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive...
How to Bring Your Business’ Live Events to the Next Level with Interactive Video Streaming

How to Bring Your Business’ Live Events to the Next Level with Interactive Video Streaming

by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources

Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation...
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