by SHANNON K. MURPHY | Aug 29, 2019 | Content Marketing Resources
Often, marketers focus on growing sales…and fail to consider the needs of customers after closing them. Sure, there is a customer success team who is dedicated to serving and delighting customers, but rarely does this team interact with the marketing department....
by SHANNON K. MURPHY | Aug 27, 2019 | Content Marketing Resources
Brands and customers alike enjoy video marketing – 87% of marketing professionals use video as a marketing tool, after all. But often times, companies are not making the most of their video efforts. Unsure how to get your leads click into your videos and buy from...
by SHANNON K. MURPHY | Jul 16, 2019 | Content Marketing Resources
Digital marketers have been trying to define engagement for over a decade. Urban myth or impossible feat? Neither. It’s possible for your B2B company to achieve engagement if it’s equipped with a thorough content marketing strategy that includes high-quality...
by SHANNON K. MURPHY | Jul 6, 2019 | Content Marketing Resources
B2B companies want to use video marketing to make an impression quickly. These brands hope to be introduced in a way that builds their thought leadership or credibility. Often, they’ll frontload too many messages, pushing business authority while launching a new...
by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources
There’s the technical definition of personalized marketing: the collection and analysis of prospect data to implement an enterprise marketing strategy for custom segments And then there’s the dynamic one: using data to captivate viewers, boost engagement, drive...