by SHANNON K. MURPHY | Dec 11, 2018 | Content Marketing Resources
Live streaming isn’t a trend; it’s fast becoming the dominant form of communication in the connected age. In fact, 78% of online audiences are already watching video on Facebook Live. It’s not hard to understand why with a camera on every mobile phone putting creation...
by SHANNON K. MURPHY | Nov 19, 2018 | Content Marketing Resources
Video has quickly become the number one way to connect with buyers, viewers, and followers. For B2B sellers, a strategic video marketing approach tailored to a target audience can provide one of the highest ROIs for their brand. And an interactive video strategy can...
by SHANNON K. MURPHY | Nov 22, 2017 | Content Marketing Resources
Editor’s Note: This post on salary negotiation originally appeared on the BostonContent blog on November 27th, 2017. That being said, shoring up your negotiation skills never goes out of style Enjoy! P.S. If you know a writer – pay them what they’re...
by SHANNON K. MURPHY | Jun 29, 2017 | Content Marketing Resources
The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is an essential tool. Why? Live video feels inclusive, so brands can drop the...
by SHANNON K. MURPHY | Dec 22, 2016 | Content Marketing Resources
Audiences crave video. And with 74 percent of all internet traffic projected to come from video by 2017, it’s foolish for marketers not to serve it up to their prospects and customers, establishing and furthering relationships with their brand. Video tells a story and...